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Stockist Spotlight: Meet Nichole of The Niche Shop

One of my favorite parts of LinnArtzy is partnering with female owned boutiques around the country! LinnArtzy is carried in 25 stores and I am excited to spend the summer spotlighting these fabulous shops and connect you to the women and brands that you need to know! Today, I am so happy to introduce you to Nichole, owner of The Niche Shop in Upper East Side Manhattan.

Originally from the suburbs of Pittsburgh PA, Nichole moved to NYC post-college, in 2015. With a background in fashion and social media management, Nichole has always had a keen eye for personal style, and shopping secondhand. But it wasn't until she started her successful blog, NYC Nichole (@nycnichole) in 2018, that she realized this could be more than just a hobby. In 2021, she started The Niche Shop, a pop-up shop selling vintage and secondhand clothing.

After 5 years of living in the Upper East Side neighborhood of New York City, she recognized the need for a permanent space and community that embraced sustainability, style and self-love - a space that didn't exist. And so, in April 2022, Nichole and her partner, Nick, opened The Niche Shop doors.

What started as a small pop-up shop, has quickly become one of the go-to shopping destinations for cute, quality, vintage and secondhand clothing, both in person and online. Nichole is on a mission to provide a curated selection of vintage and secondhand clothing that sparks joy in those who wear it, while also being good for the planet.

Nichole lives with her partner and cat, and in her spare time loves to thrift, explore the city, try new restaurants, and travel.

What is your favorite thing about what you do?

Nichole: Shopping for a living/ picking out clothes for the shop.

What are some products you are currently loving at your shop?

Nichole: Spring things and leather jackets

What are a few of your favorite things to do in NYC?

Nichole: Shopping and eating!

Kelsey: "Nichole - Thank you so much for taking the time to share more about your shop and your heart behind what you do! It is an honor to have LinnArtzy Art Prints carried in your shop!"

Check out The Niche Shop here:


Shop in person at: 311 E 81st Street, New York, NY 10028


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